Oats – the naked truth

Oats are a power house of various essential nutrients such as dietary fibre, manganese, magnesium, complex carbohydrates, B vitamins, and minerals such as phosphorous, iron, and calcium. A highly nutritious ‘whole food’, oatmeal contains soluble fibre, which means it moves more slowly through your digestive system, allowing you to feel satisfied longer. Oats also contain selenium and vitamin E which enhances the body’s immune system response to bacterial infections, making it a perfect food for preventing colds and flu. The zinc present in oats not only aids in metabolism, but also helps in healing wounds and regenerating cells.

Not all oats are created equal

Did you know that oats themselves are a naturally gluten free food? The reason that folks following a gluten free diet need to ensure their oats are guaranteed pure is due to the possibility of cross-contamination with wheat, barley, rye, triticale, kamut, spelt, or other grains that are closely related to wheat. How can you be sure that your oats are pure and uncontaminated?

Here’s what you need to know:

  • The field has not been used to grow a wheat-related crop for at least 3 years
  • The seed and crop has been inspected
  • Harvested seed is examined for foreign grains
  • Cleaned seed is analyzed for purity
  • Oats are processed at a dedicated gluten free facility
  • Processed oats have undergone stringent laboratory testing  to be certified ‘pure’

Have you ever seen a steamed potato chip? Neither have we – and there’s a reason for it! You didn’t hear it from us, but some people we know are literally steaming the savour right out of your morning cereal. Settle for flavourless oats and you’re the one whose gonna be steamed! The rich, toasty aroma, combined with the whole grain, nutty texture of Hilray pure oats will have your taste buds doing the tango!

Because we believe that nobody’s health is worth the risk, we had no choice but to become control freaks. Your bowl of Hilray pure oats has been under the microscope from seed to serving. We only stop looking over shoulders once you’ve taken the first spoonful (we had to stop there as we understand that peeping is still universally frowned upon). We’re just so addicted to watching you enjoy that first tantalizing taste of pure toasted pleasure! We guarantee that our oats and intentions are pure. We reckon that first bowl will be the start of a sweet addiction!

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